© Chen Vandeput

Jozefien Daelemans

I work as a Talent Developper for Flemish-Dutch House deBure and am a  freelance mediamaker and writer.

Bio  Contact



Since January 2022, I have been a Talent Developer at deBuren, a Flemish-Dutch house for culture and debate. I coordinate New Sound, a talent development program for speakers, thinkers and writers from the Low Countries who want to speak up in the public debate. More about New Sound



I was a regular columnist at De Standaard from 2020 to the end of 2021. Her columns appeared every two weeks on Wednesdays.



Together with writer and playwright Dalilla Hermans, we made a podcast in 2021. KEIHARD is a series of conversations in which we unapologetically discuss current topics. Listen on Spotify


The Great Gendershow

At the request of the center for gender and feminism RoSa vzw, production house Poolhert made an educational video about ‘gender for dummies’. The format was an online talk show, a mix of youngsters and boomers talking about the impact of gender on our society. Several experts explained the basic concepts and frequently asked questions. Jaouad Alloul was the host for this project. Jozefien was involved as editor-in-chief. Watch the Big Gender Show!


Het nieuwe normaal!

In November 2020, production company Sjamaan launched a new online talk show in co-production with the Arenberg theater and Undefined called: ¿The New Normal !, today’s conversations about tomorrow. Host Jaouad Alloul talks with 10 guests about topics as women’s rights, Black Lives Matter, mental well-being, the eligion and belief, LGBTQI + rights and the alarming state of the climate. I was involved as an editor and researcher.

Jaouad Alloul

‘The Naked Truth’ is for sale in book stores and through bol.com.


De Naakte Waarheid

In I wrote my first book ‘The Naked Truth, Undressing Body Bullshit. In this book, I talk about all the things you have to go through when you have a female body, based on testimonials, research and references from pop culture.

Why is motherhood so glorified, but you have to hide your mom bod? Why do our legs have to look like hotdogs? And is the thickbooty trend really liberating? You’ll  read it in ‘The Naked Truth’.

My debut was published by Horizon Publishers.

What others say about the book

  • I’m a fan. I only wish I had read the book in my twenties.

    Eva Mouton Cartoonist
  • Read the book ‘The Naked Truth’ by Jozefien Daelemans and the puzzle pieces fall into place. About women and appearance and that – now almost – universal self-loathing of our bodies.

    Ann-Marie Cordia De Morgen
  • I think it is a really important book and I learned a lot from it. While you’re thinking, I’ve been a woman for 30 years, I should know 80% of those things anyway, but I really didn’t.

    Annelies Moons Culture Club, Buchbar
  • Het zou een boek moeten zijn dat verplichte lectuur is voor jonge meisjes.

    Friedl’ Lesage Radio 1
Online Magazine

Charlie Magazine

In 2014 I founded Charlie Magazine, an online and print magazine that explored dynamic social issues such as gender equality, racism and body image. As an art director I implemented my vision on realistic role models and managed a team of designers, photographers and illustrators. As Editor in Chief I mentored authors and journalists, making their editorial office an incubator for young talent and content creators. Charlie Magazine triggered social debate via online reports, videos and events and more than once delivered the conversation of the day in the press. Unique to Charlie was the vibrant online community of readers and makers who formed the beating heart of the media brand. At the end of 2019 the team had to close down the magazine, but the site is still online. It’s a portfolio of the people who made their voice heard in the Flemish media landscape and unmistakably left their mark on it. The site is designed and built by Bird’s Eye Design.

Here you can read all my articles on Charlie Magazine.

© Sarah Van Looy


Because I worked in media for 20 years in various positions (from cartoonist to art director and editor-in-chief), I know very well how media are created and how images are created. The representation of women in particular has always interested me, especially how we can make it less stereotypical and more liberating. I belief that the images we see every day have an enormous influence on how we view ourselves and others.

I offer consultancy about inclusive communication and representation to various companies and organisations (eg. VRT, Telenet, Decathlon, Colruyt Group, Chase, Eyeworks…). I contributed to the charter ‘Unstereotype Communication’ that UBA launched in 2019 and has since been signed by several companies. She gave lectures and moderated debates on representation in media, gender equality and online hate speech for VRT, deBuren, Festival van de Gelijkheid, deSingel, Sensoa, UGent, Mooov Filmfestival and Cinema Zed. Would you like to work together or do you have another question? Please contact me using the form below.

Do you have a question for me or would you like to work together? Then use the form below or send a mailo to hello@jozefiendaelemans.be.

Get in touch

Do you have a question for Jozefien or would you like to work together? Then use the form below or send a mailo to hello@jozefiendaelemans.be.
  • This field is for validation purposes and should be left unchanged.