Jozefien started her career in the media in 2001 as an illustrator, designer and later art director at Sanoma Magazines. Together with her husband, she started Bird’s Eye Design in 2008, an online and print design studio.

In 2014 she founded her own magazine: Charlie Magazine became an unapologetic online and print magazine that put socially relevant topics on the agenda. As art director and editor-in-chief, she guided young talent (writers, photographers and videographers) to become remarkable media makers and writers who were soon discovered by the big media companies.

Jozefien wrote opinion and other pieces about the impact of media and gender equality for Charlie Magazine, Radio 1 and De Morgen, among others. She gave lectures and workshops on inclusive communication and the importance of representation at companies, universities and organisations (such as UA, VRT, UGent, Festival of Equality, DeBuren, Telenet)

Her first book was published by Horizon Publishers in September 2019. In ‘The naked truth, undressing body bullshit’, she wittily fillets the 101 unwritten rules that you have to comply with if you have a woman’s body.

She has been a regular columnist at De Standaard since April 2020. She also works as a freelance editor-in-chief and consultant for various production companies and clients.

Listen to her conversation with Friedl’ Lesage in Touché on Radio 1


Jozefien got her master’s degree in Visual Arts (Illustrative Design) in 2001 at Sint Lucas Antwerp. In 2004 she completed her Initial Teacher Training (Plastic Arts) at the Hogeschool Antwerpen. She supplemented her studies with a Postgraduate in Theater Studies at the UA (2003) and a Masterclass Creative Jumpers at the Antwerp Management School (2014). Jozefien masters Indesign, Photoshop and Illustrator and knows her way around WordPress.